May 4, 2011
How to Succeed in Direct Marketing by Really Trying – the 60-30-10 Rule
by Megan Contakes
About Megan
For more than two decades, Megan has been a human rights, civil rights, and social justice activist. Megan’s principal expertise is in combining current events and programmatic work to craft winning fundraising messages. She is also recognized for her cross-channel integration and donor targeting abilities as well as her skill in managing the operations of large-scale, multi-media direct response programs.