Rick leads in-depth data analysis that forms the foundation of financial models and sets growth benchmarks and conducts ongoing review and evaluation to measure the performance of fundraising programs and identify emerging trends.
As one half of the “Malchow Brothers,” Rick has been at the forefront of nonprofit analytics for decades. His pioneering work on multi-channel donor file metrics has led to significant breakthroughs in new donor acquisition, retention, and ROI for dozens of organizations. He continues to break new ground in customized modeling, helping organizations achieve aggressive goals in today’s challenging marketplace.