Experts

Rick leads in-depth data analysis that forms the foundation of financial models and sets growth benchmarks and conducts ongoing review and evaluation to measure the performance of fundraising programs and identify emerging trends.

As one half of the “Malchow Brothers,” Rick has been at the forefront of nonprofit analytics for decades. His pioneering work on multi-channel donor file metrics has led to significant breakthroughs in new donor acquisition, retention, and ROI for dozens of organizations. He continues to break new ground in customized modeling, helping organizations achieve aggressive goals in today’s challenging marketplace.

Celine has more than 14 years of experience working in the field of analytics and she worked on the Target Analytics Coop Team for half that time, building acquisition models, retention models and other segmentation tools. Celene is a co-builder of Target’s Loyalty Insights, a segmentation tool that looks at donor loyalty within an organization.

Passionate about improving donor retention through data mining and strategy, Celene’s current focus is on creating multi-channel attribution models and conducting analysis to reduce attrition and grow monthly giving programs.

With more than 20 years of industry experience on both the agency and nonprofit side, Jamie is forward-looking in her strategic outlook and excels at going beyond immediate campaign performance to address critical factors like long-term member value, retention, and return on investment that ensure the health and growth of fundraising programs.

Jamie developed her fundraising skills at Malchow Adams & Hussey (now Adams Hussey & Associates) and grew in expertise to manage a diverse set of nonprofit accounts as Vice President at Avalon. On the nonprofit side, Jamie has held the position of Deputy Director of Marketing and Membership at EMILY’s List, and she served as Director of Development for the University of Judaism and Project Angel Food.

Jamie serves on the board of the Direct Marketing Association of Washington and is immediate past President.