What stands out in the mailbox?

Eye-Catching Design Tips from Pros

The most important tip for eye-catching design in your mailbox is KNOW YOUR AUDIENCE! Who are you trying to reach? Age bracket? Interests in the world? If it is a younger audience, you should use fun images and bolder colors. If it is an older audience, keep it clean with bolder fonts.

The folks at The Freeman Online recommend you keep it simple. You could lose your audience with too much copy to read and if the piece is too busy. They may not know where to look or go. Keep the flow in the direction you would like them to go on the page. You want to get to the point right away and not have them search for the your offer.

Use images from your organization and try to avoid stock photos that they may have seen before. Using images from your organization gives the sense of personalization. Show them who you are and what you are fighting for.

It is a good idea to test your mailings. Use different images or teasers and see what works best for your audience. And adding a QR code to your mailings could get the donor to donate to your organization right away.

Using these tips can greatly improve the chances of attracting your next donor.