Make the Ask: How Frictionless Giving Fuels Fundraising Success

Make the Ask: How Frictionless Giving Fuels Fundraising Success

The most successful fundraising programs are powered by passion and purpose. But even the most compelling mission can fall short if the path to giving is cluttered, confusing, or simply too long. The truth is simple: if you don’t make a direct and compelling ask—and make it easy—you’re less likely to receive a gift.

The Donor Experience Matters

Today’s donors are busy, digitally savvy, and used to seamless online experiences. Whether they’re buying a coffee or donating to a cause, they expect speed, clarity, and convenience. If your donation process is outdated, overly complex, or buried behind multiple clicks, you’re likely losing potential support.

Make Giving Frictionless

Frictionless Giving Fuels Fundraising Success

Across all fundraising channels—email, social media, direct mail, events, and your website—your call to action should be:

  • Clear: Don’t bury the ask. Make it obvious what you want the donor to do.
  • Simple: Minimize the number of steps it takes to complete a donation.
  • Flexible: Offer multiple ways to give—credit card, PayPal, Venmo, ACH, text-to-give, recurring options, and even crypto or donor-advised funds if your audience supports it.

Meet Donors Where They Are

Not every donor wants to give the same way. Some prefer a quick tap on their phone, others want to mail a check, and some may be ready to set up a monthly gift. The more options you provide, the more likely you are to meet donors in their comfort zone.

Don’t Be Shy—Make the Ask

Many nonprofits hesitate to ask directly, fearing they’ll come off as pushy. But donors expect to be asked. They want to support causes they care about. If you’re not making a clear, confident ask, you’re missing opportunities to connect passion with action.

Bottom Line, Make the Ask

Bottom Line

Your mission deserves support. But support doesn’t happen by accident—it happens by design. Make it easy. Make it obvious. Make it personal. And always, always make the ask.

Want to talk to a fundraising expert about how to optimize your donor experience? We’d love to help—reach out today!

Amy Agbokpanzo