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Formulate the P-A-S

Use the PAS (Problem-Agitate-Solve) formula to write effective fundraising copy and social media messages.

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by: Allyson Bullian
June 10, 2014

Ever wonder how to get your point across in the fast-paced world of social media? Damien Farnworth at Copyblogger has the answer …

It’s called the PAS (Problem-Agitate-Solve) formula.

*What is the Problem?

*How can you Agitate the problem?

*What is the Solution to the problem?

This formula can be used for long and short copy, as well as in social media – yes, even for Twitter.

This method assists you in becoming a more efficient writer, which can then allow you to create and share more content or more information using the PAS formula. Check out some great examples of how it’s done at Copyblogger.

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