The Daunting Task of Social Media Copywriting

The Daunting Task of Social Media Copywriting

I know what you’re thinking, can’t AI just do my social media copywriting for me? While it is true, this is something that AI can do, it is still not 100% recommended. We are seeing plagiarized copy coming from our AI companions more often than not these days. So, why not at least have Damien Farnworth’s PAS (Problem-Agitate-Solve) formula in your back pocket while guiding your AI companion through your social media copywriting tasks and beyond!

Well then, what is the PAS Formula?

I’m glad you asked! The PAS formula is a simple three-step method of copywriting that can make your messages more compelling.

Training AI to use Damien Farnworth's PAS (Problem-Agitate-Solve) for Social Media Copywriting and beyond!

This three-step method breakdown is as follows:
  • What is the Problem?
  • How can you Agitate the problem?
  • What is the Solution to the problem?

This technique works wonders for both long and short copy, and it’s versatile enough for social media platforms! Mastering the PAS formula can transform you and your AI companion into more proficient writers, empowering you both to produce and share content with greater ease and impact!

Adding Variety to PAS

While the PAS formula is straightforward, adding variety can make your copy more engaging. For instance, you can ask multiple questions in your opening to capture attention:

“How can we rally enough grassroots support to get a piece of legislation passed in Congress? Who are the right people that would be up for the task? What steps should we take to get this legislation passed?”

This technique is also great to use for long-form content. Many successful donor fundraising and cultivation letters are structured using the PAS formula.

Sharing Social Content with PAS

The PAS formula is also effective for sharing content on social platforms like Meta’s platforms. Instead of simply dropping a link and writing “Check this out!”, you can use PAS to make your post more compelling.

If the Problem is: “How can we rally enough grassroots support to get a piece of legislation passed in Congress?” Then your organization would want to explain or Agitate the piece of legislation and then express the steps in which your organization takes in getting that legislation passed, thereby Solving the problem. After all that being said, you can finally drop that link pointing your donors to a petition and donation form.

In Conclusion

Mastering the PAS formula can significantly improve your writing, whether for social media, fundraising direct mail, emails or donation forms. It provides a structured approach to crafting compelling messages that resonate with your audience. So, while AI companions are becoming part of our everyday lives, using this PAS formula can help guide your AI companion to enrich your overall messaging and minimize any plagiarism blunders.

It also can’t hurt to have an expert on your side! IDM is an outstanding group of people dedicated to helping organizations reach their fundraising goals. Partner with us today!

Laura Cantar