Why Does Donor Acquisition Suck? (It’s Not Why You Think)

There are many theories as to why the number of donors is decreasing in the U.S., but there is a much larger economic factor that will continue to adversely affect the fundraising marketplace for the foreseeable future: disruptions to traditional retirement investments.

Rick Malchow Joins IDM

IDM welcomes Rick Malchow as our new Senior Vice President of Data Science.

Incremental Gains Are Not Enough

Rather than focus on establishing new control packages, organizations tend to focus their time, attention, and valuable testing dollars in search of incremental gains from existing packages.

Jeff Brooks: Great fundraising copy doesn’t look great to everyone

Jeff Brooks is unsurpassed in his abilitity to boil fundraising down to its essential parts. This post is straight from his blog, which I encourage you to check out … Want to know what sucks about fundraising copy? The more excellent it seems, the less excellent it is. I’ve seen appeals that read like poetry […]