There are many theories as to why the number of donors is decreasing in the U.S., but there is a much larger economic factor that will continue to adversely affect the fundraising marketplace for the foreseeable future: disruptions to traditional retirement investments.
March 11, 2014
Rick Malchow Joins IDM
IDM welcomes Rick Malchow as our new Senior Vice President of Data Science.
by Megan Contakes
October 15, 2011
Apple Users Are the Most Generous Online Donors
Mac Users Are More Generous than PC Users
by Megan Contakes
May 24, 2011
Incremental Gains Are Not Enough
Rather than focus on establishing new control packages, organizations tend to focus their time, attention, and valuable testing dollars in search of incremental gains from existing packages.
by Megan Contakes
May 23, 2011
You Are Only as Old as You Think You Are
Join the conversation on Facebook.
by Megan Contakes
April 6, 2011
Is Direct Mail Dead? (Or the Case for Integration)
Is direct mail dead? No, it is evolving.
by Megan Contakes
March 31, 2011
And the Winner is … Best Friends Animal Society
Learn about the top ten nonprofit brands in America.
by Megan Contakes
March 11, 2011
Jeff Brooks: Great fundraising copy doesn’t look great to everyone
Jeff Brooks is unsurpassed in his abilitity to boil fundraising down to its essential parts. This post is straight from his blog, which I encourage you to check out … Want to know what sucks about fundraising copy? The more excellent it seems, the less excellent it is. I’ve seen appeals that read like poetry […]
by Megan Contakes