Be Wise: Optimize!
Online giving is increasing each year. Having an easy and optimized donation form will help increase your donations.
npEngage published Ten Most Effective Donation Form Optimizations for your website:
- Make your donation form easy to access
- Keep branding consistent
- Don’t use third party websites – keep donors on just your site
- One-step donation forms – don’t make donors click multiple times to make a donation
- Keep required fields at a minimum
- Optimize donation page for mobile donors
- Suggest multiple gift levels – highlighting one that you hope they choose
- Offer monthly giving
- Test, test, test – make sure the site works and on different platforms
- Create an after-donation step – either with a confirmation/thank you or other ways to help
