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Be Wise: Optimize!

Online giving is increasing each year. Having an easy and optimized donation form will help increase your donations.

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by: Allyson Bullian
June 30, 2015

Online giving is increasing each year. Having an easy and optimized donation form will help increase your donations.

npEngage published Ten Most Effective Donation Form Optimizations for your website:

  1. Make your donation form easy to access
  2. Keep branding consistent
  3. Don’t use third party websites – keep donors on just your site
  4. One-step donation forms – don’t make donors click multiple times to make a donation
  5. Keep required fields at a minimum
  6. Optimize donation page for mobile donors
  7. Suggest multiple gift levels – highlighting one that you hope they choose
  8. Offer monthly giving
  9. Test, test, test – make sure the site works and on different platforms
  10. Create an after-donation step – either with a confirmation/thank you or other ways to help
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Jul 09, 2016
Email Subscriber Lists – How to Build the Best
by Allyson
It’s Time to Improve Your Donor Retention.
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