Be Wise: Optimize!

Online giving is increasing each year. Having an easy and optimized donation form will help increase your donations.

npEngage published Ten Most Effective Donation Form Optimizations for your website:

  1. Make your donation form easy to access
  2. Keep branding consistent
  3. Don’t use third party websites – keep donors on just your site
  4. One-step donation forms – don’t make donors click multiple times to make a donation
  5. Keep required fields at a minimum
  6. Optimize donation page for mobile donors
  7. Suggest multiple gift levels – highlighting one that you hope they choose
  8. Offer monthly giving
  9. Test, test, test – make sure the site works and on different platforms
  10. Create an after-donation step – either with a confirmation/thank you or other ways to help