Integrated Digital Marketing Logo

  • Capabilities
  • Experts
  • Insights
  • About
  • Careers
  • Contact
Newsletter Signup
Back to Insights Blog

Improving Financial Situations = More Charitable Contributions?

Improved financial situation for donors does not necessarily mean more giving.

Previous Blog Post
Next Blog Post
by: Megan Contakes
March 21, 2014

Not necessarily…

According to a Dunham+ Company/Wilson Perkins State of Philanthropy Study, 61% of households said their charitable contributions will be the same in 2014 as 2013.  This, despite an increase in personal finance situations in 35% of households and 51% of households of more than a $100k/year.

And don’t rely on people who make less than $35k/year, are aged 55-64 or who live in the Northeast – they are planning to give less.

On average, Americans between the ages of 45-64 are planning to decrease donations by 66%.

It’s not all bad news!  African Americans, people aged 18-35, and people who make $100K+/year are planning on giving more this year. Also, those who would typically manage their budgets by reducing the amount they spent on charitable giving is at an all-time low in 2014 at 20 percent.

Get the full report at Dunham+Company

Related Insights:
Dec 03, 2015
Please Welcome …
by Megan Contakes
Nov 11, 2015
Does Your Charity Make the Grade?
by Allyson
Jun 25, 2015
The Elusive Silver Bullet
by Megan Contakes
It’s Time to Improve Your Donor Retention.
SPEAK WITH AN EXPERT
Integrated Digital Marketing Logo
  • Follow Us on Facebook
  • Follow Us on Twitter
  • Follow Us on Linkedin
  • Site Map
1250 Connecticut Avenue, NW
Suite 700
Washington, DC 20036
202.261.6587

Get the IDM Newsletter!

MENU
  • Capabilities
  • Experts
  • Case Studies
  • Insights
  • About
  • Careers
  • Contact