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Final Two Days of December Are Critical to Online Giving

Network for Good’s Online Giving Study found that nearly one quarter of all online gifts are made in the final two days of December. The study also found that 64% of all online gifts are made directly to an organization’s website. That means you have two weeks to optimize your donate page and queue up your […]

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by: Megan Contakes
December 16, 2010

Network for Good’s Online Giving Study found that nearly one quarter of all online gifts are made in the final two days of December.

Final Two Days of December Are Critical to Online Giving
Final Two Days of December Are Critical to Online Giving

The study also found that 64% of all online gifts are made directly to an organization’s website.

That means you have two weeks to optimize your donate page and queue up your “Last Chance” email series.

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