Integrated Digital Marketing Logo

  • Capabilities
  • Experts
  • Insights
  • About
  • Careers
  • Contact
Newsletter Signup
Back to Insights Blog

Does Your Charity Make the Grade?

According to a national study, most nonprofits are not maximizing the power of social media.

Previous Blog Post
Next Blog Post
by: Allyson Bullian
November 11, 2015

According to the Nonprofit Social Media Scorecard, a national study by Dunham + Company and Marketing Support Network, most U.S. nonprofits are not maximizing the power of social media.

For nonprofits, social media is a powerful tool to build relationships with donors and activist.

According to the study, only 58% of nonprofits have a link to their Facebook pages on their homepage, with Twitter at 55% and YouTube at 40%.

It was determined that although most companies in the study have a social media presence, nonprofits are not levering the exposure. Most nonprofits need to use social media to engage, not just inform.

When it comes to responding to donor/activist comments on social media, only 51% of comments were responded to on Facebook and 45% on Twitter. And the response time is very slow.

Nonprofits also need to put share links on their sites to make it easier for people to share good feelings or thoughts about the organization on social media to their friends and followers.

So, how does your nonprofit stack up?  Check out the study!

Related Insights:
Dec 03, 2015
Please Welcome …
by Megan Contakes
Jun 25, 2015
The Elusive Silver Bullet
by Megan Contakes
Jun 17, 2014
Like Me!
by Allyson
It’s Time to Improve Your Donor Retention.
SPEAK WITH AN EXPERT
Integrated Digital Marketing Logo
  • Follow Us on Facebook
  • Follow Us on Twitter
  • Follow Us on Linkedin
  • Site Map
1250 Connecticut Avenue, NW
Suite 700
Washington, DC 20036
202.261.6587

Get the IDM Newsletter!

MENU
  • Capabilities
  • Experts
  • Case Studies
  • Insights
  • About
  • Careers
  • Contact