According to the Nonprofit Social Media Scorecard, a national study by Dunham + Company and Marketing Support Network, most U.S. nonprofits are not maximizing the power of social media.
For nonprofits, social media is a powerful tool to build relationships with donors and activist.
According to the study, only 58% of nonprofits have a link to their Facebook pages on their homepage, with Twitter at 55% and YouTube at 40%.
It was determined that although most companies in the study have a social media presence, nonprofits are not levering the exposure. Most nonprofits need to use social media to engage, not just inform.
When it comes to responding to donor/activist comments on social media, only 51% of comments were responded to on Facebook and 45% on Twitter. And the response time is very slow.
Nonprofits also need to put share links on their sites to make it easier for people to share good feelings or thoughts about the organization on social media to their friends and followers.
So, how does your nonprofit stack up? Check out the study!