Top tips to improve online giving.
Top 5 metrics to track for improved online giving.
Improved financial situation for donors does not necessarily mean more giving.
Today’s Chronicle offers some expert advice on how to get your board more involved … take them to see your organization’s work. The article was penned by Carol Wiseman, who used her own board travel experiences to boil down the best reasons to get your board to hit the road: “Board bonding: When you meet […]
“Make your product easier to buy than your competition or you will find your consumers buying from them, not you.”
For the large direct marketing organizations participating in the online benchmarking groups, the majority of gifts are still received through direct mail.
I am always on the lookout for a good teaser and, I must say, this is a new one for me. Our graphic designer, Ruthanne, wants to know how something is “free” if it is “pre-paid.” She has a good point.
Tchotchkes. Junk. Trinkets. Gewgaws. I used to think premiums were a cheap way to acquire and retain donors. I was convinced that the types of donors who responded to premiums would have a low life-time-value and force us to keep upping the ante with nicer premiums until we priced ourselves out of the market. Boy […]
A number of factors go into the success or failure of a direct marketing campaign, but ignoring the 60-30-10 rule is a sure-fire way to fall short of your goals …