Incremental Gains Are Not Enough

Rather than focus on establishing new control packages, organizations tend to focus their time, attention, and valuable testing dollars in search of incremental gains from existing packages.

Are recession cut backs causing you to miss the boat?

Nonprofit leaders’ fears about “sinking the boat” (making bad investment decisions in marketing and fundraising) make it more likely they will “miss the boat” when it comes to taking advantage of opportunities that entail some risk and investment.