In this case study we examine how a mid-dollar program can be positioned by meeting the emotional needs and intellectual interests of donors through story-based and donor-centric messaging.
September 4, 2016
How to Translate Real Need Into Donor Dollars – Using Pictures or Video
How do you take media and translate it into something that will work on a professional level to engage your donors?
by Trelynda Kerr
July 9, 2016
Email Subscriber Lists – How to Build the Best
How do you keep your audience engaged so you don’t lose interest and subscribers?
by Allyson
February 5, 2016
More Direct Mail = More Online Giving (We Have Proof)
Before you declare direct mail dead in this digital world, do what we did: measure the impact of offline communications on online giving.
by Megan Contakes
January 27, 2016
A True—and Heartbreaking—Tale of Not Being Asked for a Donation
When it comes to charitable giving, the year always seems to slip by, and suddenly it’s December and I find myself frantically writing checks to my favorite charities to make the December 31st tax deadline.
by Megan Contakes
Four Fundraising Challenges for 2016
With the start of a new year, you should take a look at your 2016 fundraising goals and think of what challenges may lay ahead.
by Allyson
July 1, 2015
No More Lies!
Stop telling donors what they want to hear and start telling them what they need to hear.
by Megan Contakes
June 30, 2015
Be Wise: Optimize!
Online giving is increasing each year. Having an easy and optimized donation form will help increase your donations.
by Allyson
June 29, 2015
Get Ready (NOW) for Year-End Giving!
Follow these 8 simple steps for a more successful year-end campaign.
by Allyson