There are many theories as to why the number of donors is decreasing in the U.S., but there is a much larger economic factor that will continue to adversely affect the fundraising marketplace for the foreseeable future: disruptions to traditional retirement investments.
May 24, 2011
Incremental Gains Are Not Enough
Rather than focus on establishing new control packages, organizations tend to focus their time, attention, and valuable testing dollars in search of incremental gains from existing packages.
by Megan Contakes