Before you declare direct mail dead in this digital world, do what we did: measure the impact of offline communications on online giving.
January 27, 2016
A True—and Heartbreaking—Tale of Not Being Asked for a Donation
When it comes to charitable giving, the year always seems to slip by, and suddenly it’s December and I find myself frantically writing checks to my favorite charities to make the December 31st tax deadline.
by Megan Contakes
May 24, 2011
Incremental Gains Are Not Enough
Rather than focus on establishing new control packages, organizations tend to focus their time, attention, and valuable testing dollars in search of incremental gains from existing packages.
by Megan Contakes