In this case study we examine how a mid-dollar program can be positioned by meeting the emotional needs and intellectual interests of donors through story-based and donor-centric messaging.
September 4, 2016
How to Translate Real Need Into Donor Dollars – Using Pictures or Video
How do you take media and translate it into something that will work on a professional level to engage your donors?
by Trelynda Kerr
February 5, 2016
More Direct Mail = More Online Giving (We Have Proof)
Before you declare direct mail dead in this digital world, do what we did: measure the impact of offline communications on online giving.
by Megan Contakes
January 27, 2016
A True—and Heartbreaking—Tale of Not Being Asked for a Donation
When it comes to charitable giving, the year always seems to slip by, and suddenly it’s December and I find myself frantically writing checks to my favorite charities to make the December 31st tax deadline.
by Megan Contakes
June 25, 2015
The Elusive Silver Bullet
Jason McNeal of Jason’s Blog has put together a list of 21 Advancement Truths—you know the immutable laws of good fundraising. Here are my top ten.
by Megan Contakes
March 11, 2014
Rick Malchow Joins IDM
IDM welcomes Rick Malchow as our new Senior Vice President of Data Science.
by Megan Contakes
May 24, 2011
Incremental Gains Are Not Enough
Rather than focus on establishing new control packages, organizations tend to focus their time, attention, and valuable testing dollars in search of incremental gains from existing packages.
by Megan Contakes
May 23, 2011
You Are Only as Old as You Think You Are
Join the conversation on Facebook.
by Megan Contakes