In this case study we examine how a mid-dollar program can be positioned by meeting the emotional needs and intellectual interests of donors through story-based and donor-centric messaging.
How do you take media and translate it into something that will work on a professional level to engage your donors?
Before you declare direct mail dead in this digital world, do what we did: measure the impact of offline communications on online giving.
When it comes to charitable giving, the year always seems to slip by, and suddenly it’s December and I find myself frantically writing checks to my favorite charities to make the December 31st tax deadline.
Jason McNeal of Jason’s Blog has put together a list of 21 Advancement Truths—you know the immutable laws of good fundraising. Here are my top ten.
IDM welcomes Rick Malchow as our new Senior Vice President of Data Science.
Rather than focus on establishing new control packages, organizations tend to focus their time, attention, and valuable testing dollars in search of incremental gains from existing packages.
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